The Exceptional Office: Effective Strategies for Challenging Times

Gerry Samson, DDS, MSD

Friday, October 5, 2012 -  8:00am-5:00pm

Doubletree Hotel Milwaukee City Center

Milwaukee, Wisconsin



Effective Strategies for Challenging Times

It's 3:45PM on a busy Wednesday.  You've had "better days".  The telltale echo of loud voices, white knuckles and "looks that could paralyze" betrays a less than perfect afternoon. Hopefully, tomorrow everyone will enjoy a more pleasant experience at the office. For some, a happy and successful private practice appears to be a “lucky event”.  Here we have a mixture of “good-day” employees in a good mood joined by randomly cooperative patients.  And, jovial parents who happen to pay their debts without complaint accompany these boys and girls.

Consider this novel thought: the successful, happy practice is not a series of random events. It’s an intentional combination of enthusiastic, motivated and valuable people who, on a daily basis, have planned to do good work, understand and enjoy what they’re doing and set a fine example.  When dealing with reality and the stress of a busy schedule, demanding parents, patients and co- employees, The Exceptional Office rises to the occasion showing the skills essential to good rapport.  

This presentation will focus upon an entertaining and educational look at achieving these goals. Participants are assured of a motivating, provocative and worthwhile clinical experience. 


Learning Objectives

  • Learn the key ingredients for “sustained individual success".
  • Learn the essential ingredients for loyalty and repeat business.
  • How to respond (and not respond) to various office behavioral situations.
  • How are informed consent issues successfully integrated into case presentations without frightening the patient/parents out of the office?
  • What are the most effective methods to intercept patient complaints?
  • What are the most successful methods to manage a patient/parent who is clearly very upset and dissatisfied?
  •  What makes an office “exceptional” and why does the Exceptional Office thrive while others stumble?

8 Credit Hours
Doctor Tuition                       $795 ($695 before 9/1/12)
Staff Tuition                         $395 ($345 before 9/1/12)
Call For Multi-Staff Discounts!

Ortho Residents/Grad Students call for special discount!

Course Registration: 920-843-1374 or click here
Doubletree Hotel Milwaukee City Center
Milwaukee, WI
Room Reservations: 414-273-2950
Mention Aspirations to receive  discounted room rate
*Lodging rate discount cut-off date: Sept. 5, 2012

* Aspiration Seminars and Dr. Samson will be offering the same course in
Denver, Colorado on Friday, April 12, 2013.


Aspiration Seminars | PO Box 230 | 507 W. Main St. | Hilbert, WI 54129 | (920) 843-1374